Because social art has and will continue to build community in a people connection path!
Because a digital book of the collections of the good people do in communities will take social art and multiply to more good through social community art.
Because so much has happened to change communities during 30 years of Mural making in Communities globally and the best way to tell that story and grow more people doing social art is to tell that story and add more social art stories.
Because in the search for Blue Horses and the Blue Tribe, many people have a place along Route Blue and their place in finding their BLUE.
Because “Finding your Blue” is about you too. And artists truly are the new economy both in form, function and life in rural communities. Connecting the blue is tourism and community and learning and life all rolled up in Blue.
A movement to connect rural artists and rural communities.
It is a digital autobiography digital mural collection that will reveal and support the creative talent in small towns -the makers and markers that are the heart and steam to a new creative economy.
Create a digital, drivable tourism trail based experience that will invite the globe to discover hidden creative experiences and people in rural Canada.
A community digital story collecting platform- connecting communities with the murals and outdoor community art and music in communities along highways. Building community from within. Founded by Michelle Loughery through a 30 year career as a Master Muralist and Community Art Renewal technologist and educator. A heritage and contemporary art Museum/Gallery without walls in a highway trail that will invite the globe to the largest art and community experience scavenger hunt.
The Route Blue-Michelle Loughery three- year strategy is to assist rural communities, along Route 97, with a population of 25,000 or less to reinvigorate and diversify their local economies. Part of the strategy is to connect and network rural communities to larger communities to leverage each other’s assets and strengths. Creating community partnership and connected story trails to each other’s resources. The Global Street Art Mural movement is inviting the globe as mural chasers flock to cities across Canada. Using the power of this trend that is truly modern cave drawings of today. We can harness and direct this tourism tool to our rural communities while supporting our creative talent in rural towns.
Murals are a small-town story books across the Province. Route Blue recognizes the contribution rural communities make to B.C.’s economy, and the unique challenges they face to diversify beyond natural resources. Route Blue will showcase and help the communities build and discover the creative resources in their communities, in a larger travel showcase trail, that will entice global and national visitors, and thus build the rural creative economy.
The program will contribute to the strength and sustainability of small rural communities, making them more attractive places to live and work, as the creative industry is the one of the new job creators. Route Blue is a true partnership based project that will help rural communities navigate changes impacting their economies, such as attracting and retaining youth, using innovation to drive economic growth, and developing new and effective partnerships to support shared prosperity.
A WAYFINDER youth skills building strategy that will result in a connected creative community tourism destination draw, for the Province of British Columbia and Canada.
The route will consist of a series of intertwining and overlapping digital tour trails, all tied together with a collective narrative,punctuated by the presentation of stories and art and music pieces, presented using modern communications technology.
The effect of this will be to create a “digital with augmented reality trail” that people will be able to visit physically, or digitally through their electronic devises. Mentoring of the creative communities along the way as pillar bridging supports for the Route Blue Trail.
Route Blue will showcase to the world and international markets, The history, the strength and creative resilience off the rural people of British Columbia. Route Blue Creative Highway “RURAL CREATES” Programming provides a digital road map as a provincial resource, job creator, economy and community building strategy, in the global movement of ARTENOMICS.
The ROUTE BLUE initiative emerged as a result of 30 years of community conversations Loughery and her projects engaged in ,while working in rural communities globally.
Rural BC’s challenged small rural communities must drive this initiative, as the strategy was born in such a community.
Michelle Loughery Murals and the signature projects, she has led has formed this Visual WAYFINDER Community skills theory of change and exchange, based on her upbringing in a resource based rural community.
This philosophy, while formative, has only been able to prosper with community by in and invitation to a larger marketing movement. This Wayfinder Visual community philosophy has and will continue to result in transformational change in public, private, and philanthropic commitments to rural Canada.
The movement of ROUTE BLUE has deep roots and much inclusion from many arenas and passionate inclusion from many people….
Lets take you back…….
ROUTE 66 to Highway 97 to 99 to Highway 1 and beyond